Resize Image to 728x90
Standard Leaderboard Ad Size
Need to resize an image to exactly 728x90 pixels? This is the classic leaderboard banner ad size — one of the most widely used display advertising formats. Standardized by the IAB and supported by Google AdSense, this horizontal banner dominates the top of websites across the internet. Whether you're creating ads for a campaign or designing website headers, PicEte makes it simple to resize any image to the perfect 728x90 dimensions.
Why 728x90 is the Leaderboard Standard
The 728x90 leaderboard format has been the dominant horizontal banner size since the early days of display advertising. This wide, shallow banner (8:1 aspect ratio) spans across desktop and tablet screens, making it highly visible while remaining unobtrusive. It's an IAB standard size, meaning virtually every ad network, publisher platform, and ad server supports it. Google AdSense defaults to 728x90 for many banner placements, and it remains a top-performing format for brand awareness campaigns.
How PicEte Resizes to 728x90
Upload any banner image to PicEte and our tool automatically resizes it to exactly 728x90 pixels. The canvas engine handles aspect ratios by applying letterboxing to maintain the 728x90 boundary while preserving your original proportions. For clean output without borders, start with an image that already has an 8:1 or wider aspect ratio. All processing happens locally in your browser.
Use Cases for 728x90 Leaderboards
- Display advertising campaigns and banner ads
- Google AdSense leaderboard placements
- Website header banners and promotional graphics
- Sponsored content and affiliate marketing banners
- Event announcements and promotional headers
Free • No signup • Works in your browser
Related Banner Sizes
More Ad Formats
- Resize to 300x250 — Medium rectangle
- Resize to 1500x500 — Large header
- Resize to 1920x1080 — Full HD banner
- Facebook Cover Photo — 851x315
Frequently Asked Questions
Why is 728x90 called the leaderboard ad size?
The 728x90 format is nicknamed 'leaderboard' because it spans across the top of web pages like a leaderboard in sports. This wide banner size was standardized by the Interactive Advertising Bureau (IAB) in the early 2000s and remains one of the most common display ad formats. Its prominence at the top of pages makes it highly visible and effective for branding campaigns.
Where do 728x90 leaderboard ads appear?
728x90 leaderboard ads typically appear at the top of web pages, below the navigation bar but above the main content. They're also sometimes placed at the bottom of articles. This horizontal format works well in both desktop and tablet layouts. On mobile, leaderboards are often resized or replaced with smaller mobile-specific ad sizes like 320x50.
Will my images look professional at 728x90?
Yes. 728x90 provides enough width for clear text and recognizable graphics. PicEte's downscaling preserves sharpness and maintains visual quality. For best results, start with horizontal images that have at least a 8:1 aspect ratio. If your source is vertical, it will be letterboxed with black bars on the sides.
Can I batch create leaderboard ads at 728x90?
Absolutely. Upload all your banner designs at once and PicEte will resize them all to 728x90 simultaneously. Each image processes independently in milliseconds, making it fast to produce multiple leaderboard variations for A/B testing or campaign rotation. Perfect for ad agencies and marketing teams managing multiple creatives.